What is the unit for monetizing an ad?

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Multiple Choice

What is the unit for monetizing an ad?

Explanation:
Pricing ads by reach using a per-thousand metric is what CPM does. It expresses how much you pay for every thousand times the ad is shown (impressions). This per-thousand exposure pricing is the standard because it lets advertisers and publishers compare inventory across channels regardless of total audience size, focusing on reach rather than actions. It’s about exposure, not clicks or conversions. The other options don’t fit the common monetization model: one uses a much larger scale, and another targets actions (clicks) rather than exposure. Also, CPM is fundamentally about impressions—if the same viewer sees the ad multiple times, each view adds to the count toward the thousand.

Pricing ads by reach using a per-thousand metric is what CPM does. It expresses how much you pay for every thousand times the ad is shown (impressions). This per-thousand exposure pricing is the standard because it lets advertisers and publishers compare inventory across channels regardless of total audience size, focusing on reach rather than actions. It’s about exposure, not clicks or conversions. The other options don’t fit the common monetization model: one uses a much larger scale, and another targets actions (clicks) rather than exposure. Also, CPM is fundamentally about impressions—if the same viewer sees the ad multiple times, each view adds to the count toward the thousand.

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