Which of the following are examples of non-theatrical markets?

• A. Streaming platforms
• B. Airlines, military, schools
• C. Merchandising
• D. Domestic box office

Answer: (B)

Non-theatrical markets are venues outside traditional theaters where films are shown to audiences in organized settings, such as institutions or transportation contexts. Airlines, the military, and schools fit this idea perfectly because screenings happen in-flight, for training or military briefings, and as classroom or educational showings—away from cinemas.

Streaming platforms, while delivering content outside theaters, are a different type of distribution channel rather than a distinct non-theatrical venue or market. Merchandising relates to licensed products rather than actual viewing venues, and the domestic box office represents the theatrical market where screenings occur in cinemas.